HELDEN magazine asked us to simplify and re-brand their story and the layout of the magazine.Together, we recreated their DNA.
Simple and clean, with a new story to tell.
How we served HELDEN (Heroes)?
We sat down with the HELDEN-kings and queens to understand their story and DNA. With that in mind, we started to apply small changes and innovations to create a complete re-brand: an upgraded logo, slogan and magazine design. All together with new use of imagery and stories in the magazine.
Together with HELDEN we recreated their DNA.